What do public speaking and translucent potato chips have in common?
I know that this title might intrigue you. You’re probably thinking, “Wait a minute. Public speaking and potato chips are such different things. Not to mention, I have never seen translucent potato chips in my whole life.”
You are right.
Let’s suppose you are a professional public speaker or communicate your message in your professional environment, as an expert in your field. In that case, you need to apply these common traits in your presentation. They will help you bring the message home, touch people and create impact.
What are the common traits?
Clarity and Crunchiness
You ought to yourself and to your audience to have a clear and crisp message.
I invite you to imagine something. You are lying on your sofa with some friends, watching a movie and having a snack. Here comes the strange part: it’s an unusual snack of translucent potato chips.
Can you picture them?
Imagine a box of entirely translucent potato chips, freshly open. Your astonishment of taking one out and seeing through it, the sensation you get when you take your first bite: that crisp- crunch sensation that can not be the same if the air has penetrated in the bag.
Don’t you want to offer that sort of clarity and crispiness in your message? Here are 3 tips to help you achieve this.
1.Take the air out.
Leave out the unnecessary information, reduce the quantity of information.
Think in terms of Chanel’s elegance or Steve job’s black T-shirt. It’s not much, but it makes an outstanding appearance, right? Less is more.
In addition to this, by reducing the information you are offering, you have a collateral benefit…
Can you guess what it is?
You have time to make what you are saying relevant and exciting, spice it up with compelling examples, offer evidence, arguments, or poignant well-chosen stories that make the information vivid and memorable.
2. Transparency: offer a map from the start.
Have you ever been on a holiday trip with a guide? That kind of friendly, smiling person who shares with you where you’re starting, where you will be going and what you will see and do in between? It makes you more at ease with the whole journey by offering you the big picture from the start, plus it creates that trust, that team spirit by sharing it.
Be that kind of reassuring guide who is sharing what comes next and where the presentation journey will make people go. It creates trust and places you and your listeners on the same page, in the same team.
3. Keep it crisp and compact, connect the ideas in a conducting way.
How can you do that? Make the string of ideas logical, make the sequence captivating and easy to follow. Reduce the lateral paths for fugitive thoughts.
When you talk to your neighbor, maybe he jumps from one idea to another in that fever of telling you all about what is new.
As a speaker, please do not digress in arborescent ideas starting from something and losing direction like in a chit-chat conversation. Let the ideas create a path and invite your listener to follow. You make it easier for him to intake your thoughts and create a friendly, pleasant experience. Aim to link the ideas so that they form a stream!
And if you want to spice things a little bit, offer that missing link, the piece that your listener didn’t have before that gets him to nod and agree, saying to himself or herself, “hhmmm, it makes complete sense, how didn’t I see it before?.”
In advertising they say that “if you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument.”
As a public speaker, I am sure that you can reduce your arguments to a few crisp words and phrases, now that you have the image of translucent potato chips in your mind.